The internet allows people to connect from thousands of miles away and purchase products and services without ever meeting face to face. However, to make these transactions work you need a way to safely and quickly process payments. Variety is almost always a good thing for online merchants, so try to implement all of the methods listed below if you can.
Credit and debit are two of the most popular ways to pay these days, especially when it comes to online transactions. Thousands of banks and businesses issue credit and debit cards, and they’re all processed and backed by major companies like American Express, Visa, MasterCard, and Discover. With a merchant processing company and secure software, just about any online merchant can process cardholders.
Digital wallets add an extra step to the payment process, but that extra step is very convenient for a growing number of online customers. Digital wallets allow you to register bank or card information with a single trusted entity like PayPal or Apple Pay and then use your account with them to pay for online services instead of typing in your credit card number each time.
You don’t often see money orders unless your business has very expensive products or services. However, if that’s true then your customers will appreciate the convenience of allowing their bank to make a direct payment on their behalf.
You may not have a storefront and you might not visit customers directly, but you can still accept payments from customers who don’t want to use online payment services. For customers like these you can provide a work phone number they can call to provide credit card numbers and an address where they can mail checks and order forms.
Convenience is an essential tool for businesses, especially for online companies whose competition is always just a few clicks away. If you want to convert customers and keep your sales up, be sure to use a merchant processing company that can handle all kinds of payments and make your contact information easy to find for old-fashioned offline transactions.