There are plenty of factors that go through a prospect’s mind as he or she considers whether or not to do business with you. Some of them are obscure enough that they would be hard for the prospect himself or herself to explain.
However, one of the biggest stumbling blocks in any business relationship, especially online, is the question of how to effectively and safely exchange money in a way that protects the interests of both parties in the transaction.
Price point is important, but it’s not the only factor that a would-be buyer thinks about.
Let’s break down major payment considerations from the perspective of your first-time buyers:
Giving your customers the benefit of using ACH payment processing means that they have all the social proof they need to be certain that the payment process will go as they expect it.
Likewise, this kind of payment processing allows you to deal with transactions of virtually any size and frequency without having to be concerned about passing extra costs onto customers.
That makes the entire process seamless, which is precisely what appeals most to customers. If the payment process does anything unusual, it could raise suspicions and cut off a sale.
ACH itself is a highly trusted system, but don’t forget: In order to have full access to all it offers, you need a trusted payment processor. National Processing has been the choice of thousands of businesses.
Posted in ACH Processing on Feb 10, 2015