The Internet has made it possible for business owners—large and small alike—to enjoy an unprecedented opportunity to expand their market to a global audience. But this also means that there’s far more competition out there than ever before, and it’s not just the rival down the street, now it could be others on the far side of the planet as well.
If you’re running an E-Commerce website, there are a few smart tactics you can employ if you want your business to stand apart from the rest.
When people want to find something on the Internet, they use a search engine, normally Google. Search Engine Optimization, otherwise known as SEO is simply using specific techniques to ensure that when people conduct searches for something you offer, your website is more likely to be seen, picked and presented to users when they conduct that search. SEO practices constantly change as Google and other search services tweak and adjust how the search engines work, so this is always a going concern.
The new way to market in the 21st century is digital word of mouth, and social media software like Twitter, Facebook, Instagram, Google+ and others is the channel through which this occurs. We live in an age where people enjoy and expect interaction with those around them, including the people that provide their services and products. By giving a personality to your business, you make it more approachable and memorable to a new, tech savvy generation of shoppers.
Easy layouts, user friendly interface, accessible organization, and many other factors all contribute to making your website the most important aspect of the online shopping experience. If shoppers can’t find what they want easily, shop for it easily and pay for it easily, they will go to someone else who can provide these features. Your website is the first thing a shopper encounters, and it will inform all of their online experiences with you. Make sure that the process of buying your products and paying you isn’t a battle for the consumer.