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For a new online merchant there is a lot of thought and hard work that goes into the elements of website design and usability, including the selection of the right color combinations, solid copywriting, and product photos. In addition to the aforementioned tasks, maximizing your online sales also includes taking time to decide how to add special features, such as credit card processing, to complement your site and boost conversion. Jade-ceres Dolor suggests these following tactics: • Cross-selling, item tagging, and categorization. Creating the proper categories for your products is just one part of the equation. You can add a tagging feature to your product pages. This way, you can design the site architecture in a manner that products with similar tags will display as thumbnails in the product page. This will encourage cross-selling of similar items. • Top-selling items and gift ideas page. Just like in a brick-and-mortar store, there will be visitors who enter your site simply to go shopping. Help them make that next purchase step by giving them suggestions on what to buy, as well as an easy and efficient payment processing system. • Review section – Online shoppers today are smarter and have more time on their hands to check out other options (including your competition). A common trend in online shopping is for the site visitor to look for items they like, narrow down the choices to a specific brand and finally to check out review sites to find out what others are saying about the product. Having reviews readily available on your site prevents your visitor from leaving the page to go to another site just to look for those. The fun part will come as you watch your online sales increase. A visit to your shipping department will bring a smile to your face as you watch your products make their way out the door to your eagerly awaiting customers.

Posted in credit card processing, Payment Processing, Uncategorized on Sep 24, 2013