Firstly, what is merchant processing? It is the act of transactions taking place between a client and a merchant. When many people think of this task, images of traditional brick and mortar establishments pop into their head. Customers pay via cash, check, or card at a register to obtain goods. However, there are loads of other businesses in this world where technicians come to you. Hence, they provide a service and the money exchanges hands at your home.
For example, not everyone knows how to fix water leaks, unclog sewer lines, or fix leaky faucets. Thus, many homeowners have to hire a plumber to get their plumbing system back in functioning order. The same can be said for wiring. Just about anyone can change a light bulb, but when a person flips the switch and nothing happens, or an outlet no longer works, the individual usually has to call in an electrician. Failing to do so could result in shock or electrocution.
Another service that comes to the customer is that of tow truck drivers. Nobody ever wants vehicles to break down, but sometimes they do. People don't plan on getting into wrecks either, but from time to time the events occur. Therefore, they have no choice and have to pay a towing company to take the car from one place to the next. The point is that there are lots of businesses today that can benefit from utilizing a processing company.
Many tradesmen and women shy away from accepting credit or debit cards. They feel as if the entire ordeal is a headache, which is not worth the effort. Rather, these folks believe cash is king and stick to such transactions. While this action is not necessarily bad, it can cause them issues in the long run. For one, people seem to be keeping less cash on their person today than ever before. It is much easier for them to pay with their phone or swipe a card. Plus, it is less likely that they will become robbed if they aren't flashing around a bundle of bills.
Instead of going out of their way to obtain cash for the service company, they will be more inclined to call another organization that lets them use whatever payment method they see fit. In turn, the initial organization loses out on the business. If events like this happen too often, the establishment's profits will dwindle. Eventually, the owner may even have to close the company's doors for good.
Another issue with being cash-only is that workers have to keep funds on them at all times to give change back when it is due. This action can lead to employee thefts or wrong amounts being handed out. Not to mention, having cash on hand increases the person's chances of getting mugged. Combat these effects by hiring a processing company and allowing clients to pay how they want.
Posted in Payment Processing on Jan 31, 2019