More and more people are turning towards online banking, and it’s not too hard to see why. Online banking tends to be more convenient than conventional banking because of its availability. We are increasingly living in a digitalized world, and banks are now available through many means including our laptops, tablets, and smart phones. According to mobile web and application specialists, Antenna, upwards of forty percent of Americans who accessed the internet through tablets or smart phones used online banking. Antenna conducted customer research to get their results and reported their finding this past June. So what exactly does this mean?
Well first off, it speaks to how our consumer base is getting younger and more trustworthy of the internet. This is a young person’s movement. The biggest issue of older Americans, according to Antenna, is security. Some do not trust the internet. But this thought process is dwindling. As the internet becomes more sophisticated and banks welcome online banking more, this view should deplete even further. Some banks are now offering lower fees for signing up for online banking. As this trend continues, expect sign up numbers to go up.
Furthermore, with smart phones and tablets, apps specified to a consumer’s bank make banking so much easier. They can do transfers, automatic online payment processing, view statements, and basically do most of the things they can do at a bank with a simple click of the application on their touch screen. As the world becomes more digitalized each day, expect online banking and web payments to continue to be the norm.