If you’re conducting business online, whether it’s primarily as a digital storefront, or as a supplement to what you do in a real world, brick and mortar place of business, you’ve created an additional channel for financial transactions. It’s an important channel, because by allowing people to browse a website online to view the product or service that you offer, you broaden your reach with potential consumers far beyond the confines of a small, localized area. You can potentially service the world if that’s where your ambitions lie, but you can only do this if you ensure your online business is engaging customers and getting them to spend. But how can you do this?
If you take the time to research special tools like customer relationship management suites and analytics tools, you can discover many things. These tools can show you where your customers are looking on your website, how they are looking, how long they are taking to browse or purchase things, and various other metrics, that can indicate where your strengths in your shopping experience are, and what areas could be improved.
By improving this customer experience and making it faster, easier and more fun to shop, you can create a memorable online experience customers will want to repeat, and even share.
By ensuring that your customers don’t have to jump through too many hoops just to give you money, you make shopping a much more pleasant experience. You should also look at the various payment processing options and consider other alternatives. The major credit cards are a necessity of course, but PayPal, direct debit and other options will increase how many customers may come to your online store to make a purchase premarin dosage.
Also ensure that payments can be made not just on computers but on mobile platforms such as tablets and smartphones, as many people will do impulse shopping on these devices. If your website isn’t equipped to handle people making purchases outside of a desktop computer or laptop, you may be losing out on sales.
Nothing is going to sink an online store’s reputation faster than a security breach, especially if it involves stolen personal information such as credit cards. Because online transactions are “CNP” or “card not present” this can lead to exploits and abuses in the system. Make sure you are prepared to safeguard against these.
Secure payment gateways, tokenization, fraud management tools and filters, and other forms of ID authentication are all valuable allies in keeping your transactions legitimate and safe. By remaining compliant with credit card and other payment processing requirements and using proper, encrypted transaction channels, you protect both yourself and your customers during the online shopping experience.
Remember, when people do business with you online, their only impression of you and your business is what they experience on your website when they shop there. Make sure the impression they have is a good one and your online business will continue to grow.
Posted in online payment processing on Apr 26, 2016