850 dining concepts | 400 brick and mortar stores | 9 brands| ONE payment processor
Scaleable & Flexible, Franchise Payment Processing
A barbecue joint founded in 1941 turned into an iconic enterprise with hundreds of locations – and a multitude of payment processing systems. Dickey’s Barbecue set out to streamline their payment solution, creating a system flexible enough for each franchise and scalable across the entire enterprise.
The Results
Several payment processors meant more headaches and downtime
When Michele Jappert joined Dickey’s Barbecue as Head of US Information Technology, there were more payment processing systems in place than she could count on one hand. While some franchise operators appreciated the freedom to choose their tech, it wasn’t so helpful when systems went down.
Software issues required the IT team to figure out what payment system was in use and extensive research on how to fix it. In fact, owner-operators often interfaced directly with financial institutions rather than the corporate helpdesk. Even worse, device issues often meant franchises would wait days or even weeks for a replacement.
Dickey’s was dispersing their enterprise-level budget across a multitude of vendors, hindering their ability to receive the premier treatment they deserved.
“Previously it would take up to five days before a new device would be shipped. Now with National Processing, if it’s early enough in the day, they can overnight devices to us. This translates into avoiding thousands of dollars in lost revenue.”
Streamline your payment processing and avoid processing hassles and high fees.
Selecting the right partner to streamline and scale with
The company needed to reclaim lost time and revenue with a streamlined service. But with hundreds of locations and nine brands offering both digital and brick-and-mortar dining experiences, there was an extensive list of requirements one vendor would need to meet.
Dickey’s chose National Processing to process credit card transactions across all of their brands and locations. They not only offered attractive interchange rates and device costs – they could also meet Dickey’s list of technical requirements:
Store and forward solution:
With National Processing, Dickey’s Barbecue is no longer beholden to internet connection. When stores experience internet outages, business carries on with no disruption to stores or customers.
Modernized rewards program:
Dickey’s Barbecue’s rewards program is a strong lever that drives repeat business. National Processing helped turn a fragmented experience into a simple process that captures customer rewards points right at the point of sale.
“Previously, in-store customers had to scan a QR code on their receipt to take advantage of the rewards program. Owner-operators love the new experience and it’s increasing program adoption.”
Flexible and transparent reporting:
National Processing report structures offer the best of both worlds for enterprises. The corporate office can pull each store’s performance data, and owner-operators have full access to reporting that suits their individual needs. Proper controls and access have built more trust and transparency between the corporate office and owner-operators.
Dickey’s Barbecue now receives white-glove support which keeps their business running strong. Franchise owner-operators are pleased with the new convenience and ongoing service they receive from National Processing, and so is the entire team at headquarters. All together, Dickey’s saves on rates and device costs while gaining better insights into their business and world-class service. It’s a smokin’ partnership.
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Reducing the SharedTEAMS effective rate from 5.23% to 3.46% has saved thousands of dollars a month in processing fees.
