The world of business has changed. No longer do you have to rent a brick building in order to have a successful business. Many people are turning to the Internet to start their businesses. Websites offer many conveniences to business owners. Websites allow customers to be able to buy products twenty-four hours a day, and the costs to run a website are considerably less than they would be to rent and staff a physical location. However, many Internet business owners encounter the problem of how to process their payments. There are two ways for companies to process their payments – by obtaining a true merchant account, or by using a third-party processor.
Companies can choose to process their own orders by using a true merchant account. A true merchant account is an account that you set up directly with Visa or MasterCard that allows you to process credit card transactions. You have to apply and be eligible in order to have a merchant account created for your business. This form of payment processing allows your websites to take credit card information directly for transactions. Because you are contracted directly with Visa or MasterCard, you must follow their rules.
The second way that companies can process payments is by using a third-party processor. Using a third-party processor enables you to take credit card payments on your website, but the credit card data is sent to the third-party for processing. The sale is done under their merchant account, which they are permitting you to share. You must to follow the third-party’s rules and guidelines, as opposed to dealing with Visa or MasterCard directly.
There are benefits to using one over the other in certain circumstances. If the business is unable to obtain access to a merchant account, they must use a third-party to process their transactions. Many companies may not be eligible for various reasons, including having risk of default, a poor credit history, or not having a legally registered business. These eligibility requirements are established because the nature of Internet transactions is very risky. Using a true merchant account is the best option for companies that process a high volume of transactions, as they have cheaper rates. True merchant accounts allow you to have more control over the account as well.
Determining the best method of payment processing for your company is essential to making the most out of your business.

